A Few (More) Words On... Issuing School Statements - Three (points), to be exact)

Some thoughts after hearing some excellent questions I struggled to answer

Hi everyone -

I re-entered the world of discussion about issuing school statements this week. After doing a webinar on creating guidelines for issuing school statements for the MarComm Society (thank you to Friend of TOOS Brendan Schneider of SchneiderB Media ), I was left thinking about the q&a. People had good questions. My answers were less good.

We’re in a complicated time and people have strong feelings. They all seem to end up coming at the Communications Department. Polarization produces a lot of zero-sum points of view, which is in direct conflict with a communications strategy that aspires to be inclusive and promote human connection. I remain frustrated that many heads still don’t seem to fully appreciate the strategic nature of the director of communications role and aren’t accessing the best and highest use of this function Because it can be transformative.